Did you know, your average American citizen uses their phone 80 times each day?
That is a lot of daily mobile traffic. Using phones as an advertising method is an excellent choice for your company.
Geo-conquesting has increased in popularity across the years. Read on to find out more about geo-conquesting. Learn how you can use this new advertising technique for your business.
What Is Geo-Conquesting?
Geo-conquesting is a new craze that businesses can use to draw in new customers. They do this through advertising through the app.
Through this software, businesses can target customers who are in rival stores. Or, it can target those who have just left a competitor’s branch. For example, a store that sells coffee can set it up to send deals to the shoppers at a rival coffee shop.
They send these deals in the hope of drawing the customers away from their rivals, hopefully bringing them to their store instead.
Geo-fencing is how geo-conquesting is able to send its ads to potential customers. They don’t want to advertise to customers that are too far away. The customers are less likely to travel long distances for a deal.
Each business will set up its specific location. The software will then create a virtual fence around that area. This ‘fence’ allows the company to focus on customers within a specific range.
Let’s say a customer is out shopping and comes within reach of the fence. They will receive a notification. This notification will offer deals and incentives for visiting the branch.
A business can set up and locate its main local competitors. The software will track a customer in one such competitor. The customer will then receive another notification to draw them away.
The Difference Between GeoFencing and Geo-Conquest
Companies can still use geofencing without geo-conquest. Geofencing is the notification when customers come within the ‘fenced’ area. In contrast, geo-conquest is the notifications when customers step into a rival’s store.
Mobile Location Data
Another method that geo-conquest uses is mobile location data. The software will use the past visitation history of potential customers.
Companies can send notifications to customers who have previously been in a rival’s location. Your company will also reach out to those customers each time they enter your fence.
This method allows you to target those who haven’t been to your store before. You could potentially increase your level of regular customers.
How to Implement It in Your Business
Through geo-conquesting advertising, you can target your desired audience. Let’s say someone doesn’t receive a notification when they enter your fence. They will still receive a notification the moment they step into a rival’s store.
Therefore you are reaching a bigger range of people than you would with just geofencing. Effectively, geo-conquest will find customers who don’t know they are your customers yet.
They could be popping into a rival for a one-off purchase. You can attract the customer to purchase it through your business instead.
Increase Your Brand Awareness
Increasing your brand awareness should be the primary goal of any business. With high brand awareness, you will have far more traffic through your doors.
Say your company is a well-known name within the market. Is your store in a tucked-away place that customers may struggle to find? Using geo-conquesting marketing could help them to see you.
Are you an up-and-coming name within your industry? Geo-conquesting can help you to advertise your name and increase your popularity.
Get in touch with us about other methods you could use to raise your brand awareness. Take every opportunity you can. Doing so will help increase your company’s business.
Take Advantage of Competitor’s Negatives
Anybody who works in a business will know how people love to complain. People are more likely to leave a bad review than a positive one. Geo-conquesting can help your company to take advantage of rival’s bad reviews.
Let’s say a potential customer is queueing for an extremely long time in a rival’s store. Your business could convince them to leave and come to your store instead.
Send notifications to show how things would be better if they came to your store instead. Don’t feel bad about this. It’s just business.
How Do You Start Geo-Conquesting?
Beginning your geo-conquest journey isn’t as difficult as it may sound. You can use such systems as Google Adwords or Facebook to do so.
Use a Company to Share Your Location
You will set up your store in ‘Radius targeting’ on Google Adwords. If you use Facebook, you can ‘Drop Pin’ your store in the audience settings.
Create Your Advert
Through these programs, you can create ads to be sent out to all those who pass through your fence. These ads will need to be more creative than your standard adverts. Focus on what your business has to offer that your competitors don’t.
Potentially Use Your Website or App
Try adding links to your website or companies app. Doing so could be a great way to bring in new customers.
Does your company offer delivery services? Teach your new customers how they can take advantage of your business from their own homes. Traffic doesn’t just have to be from your store.
Conquer the Conquest
Hopefully, now you have more of an understanding of what geo-conquesting is. Bring geo-conquest into your business and increase your level of business.
Attract those customers within your fence. Reach out to those customers in rivals stores. Use a customer’s previous visits to let them know what you have to offer.
Does your business require further marketing needs? Contact us now with a few dates to sit down and talk with us about meeting your needs.
Doing so could be your first step towards improving your business’s popularity.