Almost 90% of the leading out-of-home (OOH) advertisers boosted their OOH ad spend after the third quarter of 2020. Why? Well, one reason is undoubtedly the gradual opening up of outdoor spaces in late 2020 and into 2021.
But there’s another important reason.
When you think of OOH advertising, cheesy static highway billboards probably pop to mind. But the OOH ad arena is far more exciting than that today. Your moving image messages can be shared everywhere, from a digitally enhanced bus stop billboard to a digital billboard truck.
So, what exactly is an LED digital billboard truck? And how can incorporating one into your advertising strategy boost your business? Read on to find out.
What Is a Digital Billboard Truck?
A mobile billboard or digital billboard truck is just what it sounds like. It’s a vehicle with a static board or LED screen attached to the side of it.
These screens show traditional still-image or video advertisements and messages. This billboard-adorned vehicle travels on the roads or is driven to a location and parked there.
Digital billboard trucks feature an enormous range of specifications. For example, Nepute Advertising’s mobile billboards feature:
- Three-sided LED advertising space
- Recorded video and video streaming display
- Live broadcasting
- Gaming systems
- External stereo sound system
Advertisers can use a billboard truck in their marketing strategies just as they’d use static advertising. However, this mobile, moving-image version has several advantages over its traditional counterparts.
Why a Digital Billboard Truck Works for Your Business
This form of billboard advertising offers you the opportunity to advertise what you want, where you want. That makes it unique in the world of advertising—ensuring you see a higher ROI than you would for, say, social media or Google ad campaigns.
Your Message Has a Chance to Stand Out
Did you know the average American consumer encounters as many as 10,000 ads a day online? When it comes to innovative marketing ideas, few beat the visibility you get when choosing to plaster your ad across a digital billboard truck.
This form of advertising combines a captive audience with attention-grabbing visuals. People walking past, sitting in their cars, or staring out of their office windows will look at your ad. This is especially true if your billboard is humorous in some way.
Consumers Have Small Screen Fatigue
People have been glued to their screens since the COVID-19 pandemic hit the world in early 2020. Perhaps they’ve been WFH or schooling at home. And there’s not much to do in lockdown except watch Netflix and browse the web.
This has led to a phenomenon that some researchers are dubbing “small screen fatigue.” People, tired of looking down at their phones or staring at their computers all day, seek out real-world interactions. That might be with media, entertainment, and yes, even advertising.
If you’re wondering how to market your business to take advantage of this rising trend, take your eyes off those on-screen advertising analytics and look up to digital mobile billboards.
Suitable for Any Product, Service, or Campaign
Mobile billboard trucks offer a wide range of options for advertising. Not only could you book an entire truck and advertise across all screens (usually 2 to 3 screens per truck), but you can partner with complementary brands to share the ad purchase costs across a truck.
And because an LED billboard truck is mobile, this go-anywhere advertising option is suitable for almost any industry: from law firms to funeral homes, festival events to live political rally broadcasts.
Lots of Room for Creativity
When creating an ad for social media or Google search, you have a lot of restrictions and limited space to play with. LED mobile billboards provide a larger visual area to play with, and you have the option to mix image, video, sound, and interactive technologies to create ads that are not just eye-catching but meaningful.
On the flip side, you also have greater control over where your ad goes and who sees it. Basically, you can refine your targeting options far easier and more accurately than you can in the online realm. Digital mobile billboards work best for clients providing products or services available to the people who live in the area they’re advertising in.
What Is the Cost of a Digital Billboard Truck?
If you choose to include digital billboard truck advertising in your next campaign, you can tailor the advertising options to suit your budget.
Those looking for a more affordable service can join other advertisers in shared advertising routes. You still get to advertise your product, service, or experience to thousands of passersby, but you can share the ad space fees with other businesses. Trucks will drive in the highest traffic routes at peak traffic times, ensuring the most eyeballs on your ads.
Companies with large advertising budgets can craft a custom campaign.
Companies with large advertising budgets can craft a custom campaign. This means you’ll get an entire truck to yourself. And a route and drive times determined by you—or in consultation with an experienced advertising team.
In both cases, you can choose to pay for daily or weekly campaigns driving through Ocala, The Villages, Gainesville, or even outside the Central Florida area.
Take Your Advertising to Your Audience
OOH advertising offers businesses the chance to break away from the saturated online space. It’s ideal for company’s wanting to attract attention in their local markets: from event organizers to political candidates and everyone in between.
That’s why, as we mentioned at the start of this article, some of America’s savviest companies are increasing their OOH spending. Think Amazon, DoorDash, Facebook, Uber, Hulu, and more.
If we’ve convinced you to consider investing in a digital billboard truck, drop us a line today. The team at Neptune Advertising knows what Ocala, FL, businesses need. We’ll take care of the scheduling, messaging, and even the graphic design of your next traveling advertisement.