Are you a business in Ocala, FL that’s considering whether or not to build a social media marketing strategy? Perhaps you’re considering whether or not your company needs to have social media at all. If so, then you need to learn more about why social media marketing is necessary.
It can help you engage with your target market in ways that other marketing outlets cannot. The social media space is still growing, meaning you can get in on the action while it’s trending upwards.
See below for a list of reasons why you need a social media marketing strategy for your company, regardless of the industry you’re in.
1. Seemless Transition to Your Website
Did you know that more people are using the internet on their smartphones more than any other device? That includes desktops, tablets, and computers combined.
Believe it or not, that’s tremendous news for your company’s social media marketing strategy! It cuts down a few steps in your plan. Now that a majority of site users use their phones to visit the internet, it provides a seamless transition from social media platforms to your site, if you do it correctly!
For example, let’s say you determine that a majority of your target market uses Instagram. You can pour a majority of your funds into that social platform and push customers to your website through things like:
- Story ads
- Placing a link to your site in your bio
- Timeline ads & more
Using these tactics, you’re setting up a way for your target customers to visit your site without having to leave the Instagram app. With one push of a button, they’ll be on your site, reading the exact content that you want them to.
Without a social media marketing strategy, your social media initiatives will be indirect. You’ll still be relying on your target customers to exit out of their social media app, click on the internet browser, then search for your brand. Right or wrong, that seems like a lot of work in the client’s eyes.
2. Extend the Reach of Your Website
This goes hand-in-hand with the previous point. Imagine a hypothetical tree. At the center (the trunk) is your company’s website.
With your current marketing strategy—or lack thereof—you might have 2 or three branches extending out from your website.
With a social media marketing strategy in place, that tree will suddenly develop a lot more branches. Things like PPC ads, story advertisements, posts, eBook content, hashtags, and CPM ads, your website suddenly becomes accessible to a much bigger audience.
Not just any audience, by the way. It will become more accessible for your target audience! But here’s the catch: you won’t be able to start a bunch of different social media marketing tactics and expect to see desirable results. You have to refine your approach.
Having a social media marketing strategy will help you figure out which marketing tactics will give you the highest return on your investment. Once you figure that out, all you need to do is stay consistent!
3. Engage With Your Customers
Many companies have the false impression that they can set up a social media marketing strategy, pay for a few Facebook ads, then reel in the fish. That couldn’t be further from the truth.
An efficient marketing plan of any kind will take time. It’s a marathon, not a sprint. Before your target customers will buy from you, they will want to develop loyalty to your brand.
How can you help them do that? By engaging with them. No form of marketing allows you to do that more than social media! Customers are active on it each day. They scroll, they interact, they post, they comment. All you have to do is show them love.
With a social media marketing strategy in place, you can dictate how you aim to engage with your customers. For example, you could use your Twitter account for customer service. Facebook for pushing your new items/promotions. The opportunities are endless!
4. There are Social Influencers Abound
Customers are hesitant to trust or listen to a brand that they barely know. That can make it tricky to convince your target market that you can be trusted.
Lucky for you, those same customers have social influencers online that they already trust. If you were to get in with those influencers, then their followers (your target audience) will have their curiosity raised enough to check you out. If you live up to the hype, those customers will become brand ambassadors!
With a social media marketing strategy, you can identify the key social influencers that your brand needs to form a partnership with.
5. Generates Inbound Traffic
Imagine having your customers come to you. Imagine waking up in the morning and seeing that you made a sale on your site while you were sleeping. How glorious would that be?
That’s the benefit that passive marketing can offer you, but it doesn’t come without hard work. Your social media marketing plan can develop a nice chunk of inbound traffic for your site.
As long as you keep pushing consistent content that’s helpful and informational, social media users will find your brand, fall in love with it, and then visit your site to learn more.
Invest in a Social Media Marketing Strategy for Your Business Today
Now that you have seen all of the different reasons why your company needs to invest time and effort into a social media marketing strategy, be sure to start that process today!
Read this article for more information on how you can make sure that your business gets seen and remembered online.
For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further!