New Fitness Center that needed a fresh look and a campaign to grow its membership for various fitness levels.
A logos was design to match the look and feel of the inside of the gym – warm, clean, modern and edgy. Various campaigns such as direct mail, billboards, print ads, and promotional incentives have been developed to grow its membership base, increase fitness program awareness and incentive builders for the staff. The website www.zonehelathandfitness.com was developed to attract new members by showcasing the gym’s new fitness equipment, amenities, and programs, while being a useful resource for current members to find their favorite fitness classes and instructors on the class schedule calendar.
Membership grew from 1200 to over 4000 in 6 months!