Increase the sale of seats and season ticket subscribers as well as create an awareness in the community as the “Performing Arts Meca”. The Education Department has the need to attract more students k-12 to register for theatre classes and audition for student performances.
We created campaigns for each season, having their own unique and dynamic look through the development of show logos, posters, season brochures, direct mail, billboards, playbills and print ads.
Record breaking show attendances. Theatre classes filled in the Education Department.