As a top sales agent of luxury homes in Golden Ocala Country Club, Kathleen Miller wanted to expand her services to the surrounding areas of Marion County. Her target market are potential high-end buyers of luxury homes and horse farms.
Her logo and a stationery package was designed first. As an introduction of her new area of services, a campaign of print ads was created. A web site (www.kathleenmillerproperties.com) was developed to showcase her feature listings and all MLS listings. Through a direct mail campaign, we targeted both buyers and sellers in specific demographics.
The campaign has just been initiated and is still ongoing. We are expecting great results!